I scream, you scream, we all scream…for Elton John?

Ephemeral ice creamery Ben & Jerry’s have released a limited-edition flavor entitled, “Goodbye Yellow Brickle Road.” The new flavor, created with British legend Elton John, was released to celebrate his inaugural performance in Vermont. Per Sir John’s request, all proceeds will go to the Elton John AIDS Foundation. Unfortunately, the flavor is listed as being available only “in B&J’s Vermont Scoop Shops from July 18-25.”

“Goodbye Yellow Brickle Road” is described in Rolling Stone magazine [who quoted directly from the press release…or pint container] as “an outrageous symphony of decadent chocolate ice cream, peanut butter cookie dough, butter brickle and white chocolate chunks.” Thanks to RS and the investigative journalism, we have now been informed butter brickle is “the stuff that Heath Bars are made of.”

Sir John does join a select club with this collaboration: famous people working with Ben & Jerry’s. Previous inductees include John Lennon (Imagine Whirled Peace); Phish (Phish Food); the ubiquitous Cherry, I mean Jerry, Garcia; and Stephen Colbert (Americone Dream). Colbert had an appropriate reaction on his 7/22 episode of The Colbert Report. The only quotes nailed down: “I thought Ben & Jerry’s were about saving the world. Do they know how many neon ostriches died for his sunglasses?” and “I want a label saying, ‘may contain trace amount of sequins’!” Check it out on iTunes or ComedyCentral.com tomorrow night.

I love B&J’s flavors but I can almost feel the sugar particles sanding away at my teeth. Thank goodness this was limited-edition. Although, if all proceeds are going to AIDS research, it would definitely be a great flavor to keep.

Read the Rolling Stone news blurb.

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